Use case

Make TikTok and Reels ad creatives with AI

Paid social runs on volume: you need many hooks, many angles and fresh creatives every week because each one fatigues fast. Producing that with a crew does not scale for a small brand. Video models let you draft a dozen 5 to 8 second vertical clips for the price of one location day, so you can test ideas first and only polish the winners.

Why this approach works

• Short vertical clips match what the algorithm rewards: one idea, fast motion, a clear subject in the first second.
• Generating variants of the opening shot is the cheapest way to test hooks, which is where most of an ad’s performance is decided.
• Native-audio models give you ambient sound and sometimes speech, so a draft can be judged as a real ad rather than a silent storyboard.

Step-by-step workflow

1. 1

   Pick one angle per ad

   Name the single reason to buy: saves time, looks better, costs less, solves a specific annoyance. Ads that try to say three things usually say none. Write the angle as one sentence before generating anything.

2. 2

   Write five hooks, generate five openers

   The first two seconds are a separate creative. Draft five different opening shots on a fast or cheap model in 9:16 and watch them muted and with sound. Keep the one you would not scroll past.

3. 3

   Add the proof shot

   After the hook, show the product doing the thing: the before and after, the feature in use, the result. Start from a still of your real product so the shape and label stay correct, then animate it.

4. 4

   Close with a clear call to action

   Do not rely on the model to render text. Generate a clean final frame with space for a button or offer and add the text, logo and price in your editor or the ad platform where it stays sharp and editable.

5. 5

   Assemble, caption and export

   Cut hook, proof and call to action into 15 to 20 seconds, add burned-in captions (most people watch muted) and keep the key content inside the safe zone away from the interface at the bottom and right.

Recommended models

Example prompts

What one test batch costs

A batch of five hook drafts, three proof shots and one polished closing shot gives you enough to assemble two or three ad versions to test against each other.

Expect to discard most hook drafts: that is the point of drafting cheaply. Only the winner gets regenerated on a premium model. Price your own mix with the video cost calculator.

Frequently asked questions

What aspect ratio should TikTok and Reels ads use?

Use vertical 9:16. State it in the prompt or choose it in the generation settings, and keep key content away from the bottom and right edges where the platform interface sits.

How many creatives should I test at once?

Three to five hooks on the same body is a common starting point. More variants dilute the budget per ad and make results noisy.

Can the model write the on-screen text?

It can, but text often warps or misspells. Generate the clip without text and overlay captions, price and logo in your editor so they stay crisp and easy to change.

Do TikTok and Meta require an AI label?

Both platforms have rules for labelling realistic AI-generated content, and these change. Check the current ad policy before launching and label content that depicts realistic people or events.

Related use cases

• UGC adsProduce product ads in the style of user-generated content: script, shots, models and cost per ad.
• E-commerce product photosTurn one plain product shot into a full catalogue of lifestyle and studio images.
• A week of social media contentPlan and generate seven days of posts, stories and short clips for a brand in a single sitting.
• YouTube thumbnailsDesign high-contrast thumbnails that earn the click, with testable variants for every video.