Use case

Create a fashion lookbook with AI

A lookbook usually means a photographer, models, a location and a retoucher, which is out of reach for most independent labels. Image models can place your actual garment on a generated model in a chosen setting, and video models can add the movement that makes fabric look alive. The key is to start from clear garment photos and keep one model identity across the collection.

Why this approach works

• Editing models accept the garment photo and the model photo together, so cut, colour and print transfer instead of being reinvented.
• One model reference reused across every look gives the collection the coherence of a real casting.
• Setting and light are just words in the prompt, so the same look can be shown in a studio, on a street and on a beach for the cost of three generations.

Step-by-step workflow

1. 1

   Photograph each garment flat

   Lay or hang the garment against a plain background with even light. Capture front and back if details differ. The model reads cut, seams, prints and buttons from this photo, so clarity here pays off everywhere.

2. 2

   Create and lock a model identity

   Generate a handful of model portraits and choose one. Use that single image as the reference for every look so the collection feels cast, not random. Decide skin tone, hair and build deliberately, and vary them across a diverse set of references if your range calls for it.

3. 3

   Dress the model

   Attach the garment and model references and describe the pose, setting and light. Say how the garment should fit (relaxed, tailored, cropped) and which parts must not change, such as the print or the collar.

4. 4

   Vary settings and poses

   Shoot each look in two or three settings: neutral studio for the product page, an urban or natural scene for the story. Change pose and crop (full length, waist up, detail) to get editorial rhythm.

5. 5

   Animate the fabric

   Turn the best stills into short clips: a slow turn, a walk toward camera, wind in a skirt. Motion shows drape and weight in a way stills cannot, and a 5 second loop is enough for a product page or story.

Recommended models

Example prompts

What a capsule lookbook costs

A capsule of five garments, each shown in a studio shot and a scene shot, with three of the looks animated. Adjust to the size of your collection.

Patterns, logos and small hardware are the most likely to drift, so budget retries for printed or detailed garments. Always label synthetic models where rules require it. Price your own mix with the video cost calculator.

Frequently asked questions

Will the garment look exactly like the real one?

Close, not guaranteed. Colour, cut and prints usually transfer well from a clear photo, but always compare to the real garment before publishing, especially for fit and fabric colour.

How do I keep the same model across a whole collection?

Choose one approved portrait and attach it as a reference to every generation, stating that her face and hair must remain unchanged. The AI influencer guide covers this workflow in detail.

Can I show size and fit accurately?

Not reliably. Generated bodies do not reflect true measurements, so keep size charts and real-wearer photos for fit-critical information and use generated images for mood and styling.

Do I need to disclose synthetic models?

Rules differ by country and platform, and several require disclosure of AI-generated people in advertising. Disclose it, and avoid resembling any real person.

Related use cases

• AI influencerKeep one consistent AI character across photos and videos with a reference-image workflow.
• E-commerce product photosTurn one plain product shot into a full catalogue of lifestyle and studio images.
• Brand mood boardsVisualise a brand direction before design starts: palette, textures, photography and tone in one board.